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    BrightRoll

    A Reminder for Advertisers: Better Encryption, Better Creative, Better Reach

    Originally published on the Yahoo Advertising blog, this post outlines security considerations to take when designing and serving online ads

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    Exchange

    Set a New Record in Reach for the Summer Games

    The Summer Games start today. The dedicated Yahoo site draws millions of users to Summer Games content. Don't miss your chance to secure the gold medal in reach.

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    BrightRoll

    Display More with Less

    Reducing creative file size and weight is as important as your ad's design and copy, especially if you're buying programmatically.

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    BrightRoll

    Back to Video Basics: Tracking Performance Metrics

    We have discussed pre-roll and mobile video, and the benefits that video will bring to your digital marketing campaigns. In this post we will cover the key metrics you will need to understand how your campaign is working including engagement metrics and audience data.

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    DSP

    How to Perform With Cross-Device Targeting

    Cross-device technology provides the ability to target a customer with reliable accuracy across all their devices, shares insights into your customer’s true conversion path, and allows you to manage ad exposure to keep impact high while minimizing waste. We covered the topic well in our recent e-book, Finding Success in a Cross-Device World.

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    BrightRoll

    Back to Video Basics: What About Mobile?

    If you’re anything like me, your smartphone is always by your side. It’s the first thing I interact with in the morning, it sticks with me throughout my day, and it’s the last thing I look at before going to sleep. I watch a ton of video on my phone; when I’m on the bus, when I need a short break, or when my friends and family share. A recent study from Yahoo shows I am not alone, and that more and more people are consuming video on their smartphones.

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