Rocket Fuel improves video win rate 33% by upgrading to OpenRTB

June 20, 2017

Seeking high quality video and display inventory, as well as access to new product features, Rocket Fuel partnered with BrightRoll Exchange to upgrade to OpenRTB. Once completed, they were able to better target deals, reduce creative errors, and more efficiently manage multiple APIs, allowing them to better meet customer needs.
“The high quality inventory available through the BrightRoll Exchange has helped us to achieve higher levels of service for brand advertisers. KPIs around viewability, audience targeting, and completed view rates were not only met, but exceeded.” -Rocket Fuel VP of Supply, Rob Kramer

Download the complete Rocket Fuel case study here

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