Insights

Programmatic Advertising Resources and Research

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    Rocket Fuel improves video win rate 33% by upgrading to OpenRTB

    Seeking high quality video and display inventory, as well as access to new product features, Rocket Fuel partnered with BrightRoll Exchange to upgrade to OpenRTB. Once completed, they were able to better target deals, reduce creative errors, and more efficiently manage multiple APIs, allowing them to better meet customer needs. Download the case study here.

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    DSP

    Eicoff Guides TV Advertisers Into the Digital Era With the BrightRoll DSP

    Eicoff brought a traditional TV advertiser into the programmatic world by partnering with BrightRoll. Learn how the BrightRoll DSP achieved viewability rates that exceeded similar programmatic campaigns.

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    BrightRoll

    Programmatic and Native: A Perfect Match

    Native is one of the most powerful forces in digital advertising today. By bringing the targeting, reach, and optimization powers of programmatic to native advertising, brands and marketers can take advantage of the most powerful tools available, and make their campaigns a resounding success. Read our e-book to get reacquainted with native advertising, and learn the benefits of buying native programmatically.

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    BrightRoll

    Understanding Fraud and Inventory Quality

    Ad fraud and inventory quality are always-relevant topics in the world of programmatic advertising. Read our new e-book to learn about the types of digital ad fraud, BrightRoll's approach to maintaining high-quality inventory, and how collaboration between publishers and ad tech providers can minimize the impact of fraud.

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    Exchange

    How is Ad Inventory like Fruit?

    How exactly is programmatic inventory like fruit? Learn more in this infographic.

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    BrightRoll

    Finding Success in a Cross-Device World

    Cross-device targeting is the next major stage for programmatic advertising, and with cross-device on nearly every marketer’s mind in 2016, it’s important to understand how user/household mapping works. Read our new e-book to learn more and gain a competitive edge in the cross-device world.

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